About UMarkett

The Problem We Solve

Choosing the right marketing channels is one of the most critical decisions for any business. Yet most companies approach it through trial and error, wasting time and money on channels that don't fit their business model, audience, or goals.

Marketing experts often give generic advice that doesn't account for your specific constraints: your budget, your team's capabilities, your customer economics, or your strategic objectives. What works for a B2B SaaS company won't work for a local service business.

Our Approach

UMarkett uses a structured, data-driven framework to match your business with the marketing channels most likely to succeed. We analyze your inputs across 11 key dimensions:

• Economics: Customer value, acquisition cost tolerance, payback expectations
• Audience: Who you're targeting and where they spend time
• Operational: Team size, in-house skills, management bandwidth
• Strategic: Speed requirements, brand goals, experimentation appetite

We then score 50+ marketing channels against these dimensions to identify your best fits. No guesswork. No trendy advice. Just personalized recommendations based on proven frameworks.

How It Works

Our matching algorithm is built on established marketing frameworks and real-world channel characteristics. Each marketing channel has been profiled across multiple attributes:

• Typical CAC range and efficiency characteristics
• Target audience types and B2B/B2C suitability
• Required team capabilities and time investment
• Timeline to results and scalability potential
• Brand building vs. performance focus

When you answer our questions, we match your requirements against these channel profiles to calculate fit scores. You see not just which channels rank highest, but why they're recommended for your specific situation.

Who We Help

UMarkett is designed for business leaders, marketing professionals, and founders who need to make informed channel decisions:

• Founders & Small Business Owners: Get clear direction on where to invest limited resources
• Marketing Managers: Build data-backed channel strategies and prioritization frameworks
• Growth Teams: Identify expansion opportunities and channel diversification options
• Consultants & Advisors: Use as a structured framework for client channel planning

Our Philosophy

We believe that effective marketing isn't about following trends or copying competitors. It's about understanding your unique business context and systematically identifying the channels that align with your constraints and goals.

UMarkett is free because we think every business deserves access to structured, data-driven channel selection frameworks—not just those who can afford expensive consultants.